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Find a specific product that you are familiar with. For example, choose “Green Giant Canned Corn”, not just “canned corn” or “Ford Explorer: marketing Assignment, CC, Canada
| University | Conestoga College (CC) |
| Subject | marketing |
Find a specific product that you are familiar with. For example, choose “Green Giant Canned Corn”, not just “canned corn” or “Ford Explorer” not just “SUV.”
1. considerations for your product if you are using a cost-based pricing strategy. For example, how is your product made? What goes into the creation of the product? What costs are incurred in production?
2. Consider the competition. How are they pricing a comparable product? Why do you think your product is priced the way that it is? What is your product’s positioning strategy?
3. Consider pricing from the customer’s perspective. Do you believe the company is using “Good Value Pricing” or “Value Added Pricing”? Explain.
4. Is the company using any price adjustment strategies? List the applicable tactics and explain.
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